BMW mobile video campaign drives traffic

German luxury automaker BMW’s mobile advertising campaign for the new BMW 1 Series Coupe resulted in a 67 percent increase in traffic to the brand’s WAP site for Britain.

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Christian Dior makes fashion statement with mobile marketing

Luxury brand Christian Dior has made mobile fashionable in its multichannel effort to promote its iconic Lady Dior handbag.

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BMW generates test drives through mobile video advertising

BMW ran a personalized mobile video advertising campaign to promote its X1 car model to a younger demographic in China.

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