The elephant in the room with Zillow’s acquisition of Trulia is mortgages

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In the articles I’ve read dissecting the events of the last few days, I’ve been surprised to find virtually no reference to what I believe is a key part of the value proposition of a combined Zillow and Trulia: the monetization of products and services that precede, are needed for, or follow the purchase of a home. The elephant in the room with all these services is mortgages …
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